Meta Title:
Deendayal Antyodaya Yojana 2025: Changing Rural India with NRLM
Meta Description:
See how the Deendayal Antyodaya Yojana-NRLM 2025 helps poor families through jobs, self-help groups, and steady income. Find out who can join, what you gain, and the easy application steps.
Introduction: Giving Power Back to Indian Villages
More than two-thirds of Indians call a village home, yet many still wake up to empty pockets. The Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) was launched to change that by giving people the tools, money, and confidence they need to start work, build small businesses, and learn new skills. As 2025 approaches, the scheme remains a key engine of that change, pushing toward a land where every household stands on its own feet and refuses to let poverty pull it back.
🔍 What is Deendayal Antyodaya Yojana – NRLM Scheme?
The Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) is the Government’s main programme for lifting rural families out of poverty. Run by the Rural Development Ministry, it helps poor households in villages earn steady incomes through self-employment and well-paid jobs.
🚀 Key Objectives of DAY-NRLM:
- Organise rural poor into Self Help Groups (SHGs).
- Enhance livelihood options through skill training and entrepreneurship.
- Improve access to credit, markets, and technology.
- Empower women and marginalised communities.
- Build community-owned institutions for sustainable development.
🧩 Core Components of the Scheme
- Universal Social Mobilisation: Every poor household, especially women, is brought into an SHG and grouped into local associations.
- Financial Inclusion: SHGs are linked to banks and micro-loans to help members start small businesses.
- Livelihood Promotion: Grants, tools, training, and basic facilities are supplied for farming, dairy, crafts, and service jobs.
- Skill Development & Placement: Under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), young adults receive training and job placement.
- Institutional Building: Village Groups, Cluster Federations, and Block Federations form a ladder so communities manage and sustain their own growth.
✅ Eligibility Criteria for DAY-NRLM 2025
To make sure the right people get support, applicants need to meet these simple rules:
| Eligibility Parameter | Details |
|---|---|
| Rural Residency | Must come from a household that lives in a rural area. |
| Income Status | Priority is given to families below the poverty line and |
| other vulnerable groups. | |
| Women Participation | At least 70 out of every 100 beneficiaries must be women. |
| SHG Membership | You have to either join an existing Self Help Group or |
| form a new one. | |
| Age for Skill Training | Young people aged 15 to 35 can apply; the limit goes |
| up to 45 for women and SC/ST candidates. |
This mission empowers rural women through Self-Help Groups (SHGs) and connects them with sustainable livelihoods. It aligns with other government initiatives like the PMEGP Scheme 2025 – Prime Minister’s Employment Generation Programme and the Self-Employment Scheme for Rehabilitation of Manual Scavengers, which also promote self-reliance.
💰 Benefits of the DAY-NRLM Scheme
- Interest-free loans and direct financial help.
- Skill training with job placement for youth.
- Capacity-building workshops for women-run groups.
- Digital banking using mobile apps and online platforms.
- Marketing aid through e-commerce sites like GeM and Saras Collection.
- Startup support and help with rural cluster development.Deendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya YojanaDeendayal Antyodaya Yojana
📲 How to Apply for Deendayal Antyodaya Yojana – NRLM Scheme
Step-by-Step Process:
- Visit the official website: aajeevika.gov.in
- Find the link for your State Rural Livelihoods Mission (SRLM).
- Talk to staff at your nearest Block Mission Management Unit (BMMU) or stop by the Panchayat office.
- Join an existing Self Help Group or start one with friends.
- Hand in a few basic papers:
- Aadhaar card
- BPL card
- Bank passbook
- Passport-size photo
- Once approved, you can get loans, training, and other resources.
📊 DAY-NRLM in Numbers (As of 2025)
| Metric | Data |
|---|---|
| Total SHGs Formed | Over 82 lakh SHGs |
| Households Mobilised | 9+ crore rural households |
| Credit Linked | ₹4.5+ lakh crore |
| Women Participation | 85% of total beneficiaries |
| Youth Trained under DDU-GKY | 14+ lakh |
🖼️ Visual Suggestions (for Blog/YouTube/Instagram)
- SHG women managing dairy or handicraft business
- Infographics of DAY-NRLM flowchart
- Before-and-after success stories of SHG beneficiaries
- DDU-GKY training sessions with youth
- Map showing state-wise SHG coverage
🔗 Outbound References for Authority
- NRLM Official Website – MoRD
- DDU-GKY Skill Portal
- Ministry of Rural Development – GoI
- e-SHRAM Registration
- GeM Portal for SHGs
❓ Frequently Asked Questions (FAQs)
Q1. What is the aim of the DAY-NRLM scheme?
Answer: Its main goal is to cut rural poverty by helping poor households, especially women, start small businesses, learn new skills, and build lasting ways to earn money, all through Self-Help Groups (SHGs).
Q2. Who can join Self Help Groups (SHGs) under NRLM?
Answer: Any rural poor household can join or form an SHG, though the focus is on women. Groups give priority to SC, ST, OBC, minority households and people with disabilities.
Q3. Is the DAY-NRLM scheme only for women?
Answer: The programme is built around women and about 85 percent of members are female, but it also welcomes poor young people through DDU-GKY and a few eligible men.
Q4. What kind of training is offered under NRLM?
Answer: NRLM covers practical lessons such as tailoring, beauty care, and carpentry, plus classes on how to manage a small shop, use phones and apps, keep track of money, and start a new business.
Q5. How can SHGs market their products?
Answer: Groups can sell their goods through Saras Gallery, the Government e-Marketplace, local fairs, larger exhibitions, and by partnering with companies that buy in bulk.
🧠 What’s New in 2025?
- Digital SHG Profiling & Geo-Tagging: Every self-help group now has a digital profile that includes location data, making it easier to track progress.
- Integrated App for SHG Loans: A single mobile app shows loan status and lets members apply without endless paperwork.
- Green Livelihoods Expansion: New projects in solar energy and eco-tourism give families clean income options while helping the planet.
- E-Commerce Push: SHG-made handicrafts and foods will start appearing on major online marketplaces, reaching buyers worldwide.
- Rural Startup Support: Incubation hubs are opening in towns, offering mentoring and seed funds to village entrepreneurs.
⚖️ Pros & Cons of DAY-NRLM
✅ Pros
- Empowers women and the rural poor
- Provides interest-free loans
- Offers skill training and job placements
- Boosts self-employment in villages
⚠️ Cons
- Some SHGs still lack basic financial skills
- Banks can take months to approve loans
- Benefits vary widely between states
- Programme success often depends on local officials
🎯 Conclusion: A Mission for Grassroots Empowerment
DAY-NRLM 2025 is more than a policy; it is about giving rural men and women control over their lives. By wiring together groups, loans, and green jobs, the programme is opening new paths of dignity, security, and hope.
Last modified: July 19, 2025
